Positivéco

 

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ABOUT:

Positivéco is a French based independent CSR (corporate social responsibility) consulting company. For the past 10 years the founder has helped project their clients CSR ambitions into the future and implemented proven operational approaches. The founder wanted a completely new brand to transform the business taking it into the immediate and long-term future.

Scope OF WORK:

Brand Design, Brand Collateral, Website

THEMES:

Corporate, Modern, Finance, Consulting, Environment, Social, Economy

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THE LOGO

The logo is defiant, yet subtle in its beauty combining sophistication and craftsmanship. The typeface is an elegant sans serif with small customisations made to make it completely unique. The accent has been deliberately accentuated to create a striking shape that sits above the rest of the mark.

"We were very pleased with the work Potion Creative did. The quality of the output, design recommendations and innate understanding of the personality and intent of the brand within the sector was excellent. The design choices made elevate the overall brands position and we are excited to continue the good work and grow the brand."

ANNE DARGELOS, FOUNDER, POSITIVECO

During development of the brand mark we kept coming back to the idea to explore the notion of 'vectors of positive growth' through the bold directional motif of an upward tick shape or meteor that is defiant and strong in its movement forward.

RACHEL WARD CREATIVE DIRECTOR

IMAGERY

Brand imagery was extremely important to convey not only the broad responsibilities that this company has but really convey the essence of Positivéco. The imagery focuses on growth, connection and direction with an anchored sense of movement, pace and positivity. At times it feels fast-paced and effervescent and contrary, it can feel emotive, sensitive and humanistic with people connecting with nature, interacting with each other and the experiences of life, working together to build better communities and growth for all humanity. 

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