Posts tagged Branding
Branding in small businesses
Branding in small businesses

Branding in Small Businesses – and why it’s a powerful tool to drive revenue

Regardless of what stage your business is at, branding is incredibly important and incredibly powerful for small businesses. Often when people think of brands they just think of the logo, but a logo is just one small part of a brand overall.

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BrandRachel WardPotion CreativeBranding, Trust, Business, Consistency, Logos, Typography, Brand Values, Tone of Voice, Photography, Professionalism, Practical, Small business, Brand, EntrepreneurComment
Why does your small business need a brand guideline?
Why does your small business need a brand guideline?

Why does your small business need a brand guideline?

Firstly, to understand if your small business needs a brand guideline, we must first understand what even is a brand guideline? A brand guideline is like the book of spells for your business.

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BrandRachel WardPotion CreativeBranding, Brand Guidelines, Trust, Business, Consistency, Logos, Typography, Brand Values, Tone of Voice, Photography, Professionalism, PracticalComment