Why does your small business need a brand guideline?
Firstly, to understand if your small business needs a brand guideline, we must first understand what even is a brand guideline? A brand guideline is like the book of spells for your business. It often contains details about the brand, such as who you are and what you do, your brand values and tone of voice and also rules about how to treat your logos, typography (fonts), colour palettes, photography and how your brand should look across all relevant platforms.
As your business grows you might have multiple designers, social media teams and even content creators designing elements for your business so without a brand guideline you might risk your team not completely understanding the overall vision or strategy of your business, and you might create some inconsistencies in terms of the look of your brand along the way too!
“A brand guideline is like the book of spells for your business.”
POSITIVÉCO BRAND GUIDELINES BY POTION CREATIVE – VIEW PROJECT
3 TOP REASONS WHY YOU NEED A BRAND GUIDELINE:
They create a strong and consistent brand look: One of the reasons you need brand guideline is that they help create a strong and consistent look for your brand. Strong and consistent branding helps clarify to your customers or clients what your business stands for, allowing your business to communicate your purpose, personality and promises plus the visual look so customers know what to expect when they engage with your business.
They bring a sense of trust to your brand: The consistency that guidelines create for your teams, means there are no second guessing on how your brand should look, think and feel. It’s important as your brand grows that your guidelines grow with it so you communicate a consistent and clear message to your customers every single time.
They are useful for your team: We’ve already mentioned this one already but this is one of the most practical reasons why guidelines are important. As you bring on new team members everyone needs to be invested in the brand and they look. Brand guidelines mean your employees will always be using your brand in the correct way – making sure the colours are consistent, the fonts are the right sizes and the right size logo across applications...etc
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