Why is a brand important?

Branding is extremly important for all businesses. A brand can set your business a part from your competitors and position your business as a trusted leader or professional within your industry. Visit our blog for some more articles about why branding is important.

Logo vs Brand

Many businesses think that by creating a logo they have a brand. But a brand is more than just a logo. It's the emotional connection between your business and your audience. That magical feeling someone gets when they realise your business is exactly what they need. A brand takes in who you are, what you stand for, how you conduct your business and what customers perceive of you. Visit our blog for some more articles about why branding is important.

I have a logo, can you create the rest of the brand?

Of course we can. If you are happy with your current logo and you want to build the brand story around it, we can definitely help you. We can work with clients to build the complete brand strategy and brand identity including but not limited to, your businesses colours, any secondary logos, photography or imagery guidelines, patterns or graphical elements, iconography and brand guidelines plus everything else in between to help elevate your business. We also will take a step back to work with you on the thinking and meaning behind your business and articulate with you who your target audience is, your story, your why and how we can inject some personality throughout the brand. We also work with clients to help them with a phased brand approach or any specific brand collateral pieces that are required such as social media tiles, email newsletters, web tiles, print collateral or anything else they may need.

But I'm just a small business, does branding matter?

We get this a lot! Actually ALL THE TIME. Every business generally starts out small with the ultimate goal to grow. Sometimes that growth can happen extremly fast, other times it's more of a journey. We encourage businesses to always think about their business as a brand and think big. Thinking about your business as a brand allows you to have a deeper thinking process of who your business is, who it's for and ultimately why anyone should buy from you.

How long does the branding process take?

Comfortably our branding process takes anywhere from 4–8 weeks though we find most clients can have their brand in market within 6 weeks. Feel free to get in touch via the contact page if you have a tighter deadline and we can see if we can assist.

What type of platforms do you use?

Our preferred platform is Squarespace, however we can work across Shopify and Wordpress as well. If you have another platform you prefer please reach out via the contact page to discuss the options further with us.

How long does it take to build a website?

For straightforward Squarespace websites of up to 8 pages, it takes roughly 4 weeks. This doesn't take in to consideration any branding which needs to be completed separately. If you already have a brand that's awesome, we can still work with you as well. For other platforms or websites such as ecommerce with additional functionality it generally will take longer. Feel free to get in touch via the [contact page][2] if you have a tighter deadline and we can see if we can assist.

What do you mean by 'brand collateral'?

Brand collateral encompasses everything that sits outside of your identity package. So for example, you may have your brand designed but now you need some social media tiles or a print ad for a publication. We can create all types of collateral pieces such as digital ads, EDM's, print ads, magazines, brochures, flyers, booklets, social media tiles, signage...etc.

What is finished art?

Finished art is an industry term that creatives use for the steps we take to ensure that your piece of creative is ready to go to market. We go through a list of checks include spell-checking, colour checks, typeface (font) checks, bleed vs no bleed, image resolution checks... etc and the list goes on to ensure that your piece of creative is perfect.