The Oodie

ABOUT:

If you don’t know who The Oodie is it’s likely that you might just be living under a rock. The Oodie is one of Australia’s fastest growing ecommerce brands (and it’s also one of the snuggliest too). The Oodie is a wearable blanket that’s super soft, cuddly and utterly irresistible! It’s like a big warm hug from your best friend and it’s as soft as a fluffy cloud.

Scope OF WORK:

Brand Design, Brand Collateral, Ongoing Creative Direction

THEMES:

Fun, Kids, Youthful, Modern, Playful, Fashion, Ecommerce, Digital, Social Media, Print

Branding, illustration and art direction for The Oodie, one of Australia's most loved and comfortable brands.

WE WORK WITH THE OODIE BRAND ON AN ONGOING BASIS

Potion Creative The Oodie Kids Wearable Blanket Social Media Facebook Creative FA.jpg

ON WORKING WITH THE OODIE

It's amazing to work with such an insanely cult-like brand with the most incredible team imaginable. This brand is truely one of those once-in-a-lifetime opportunities and we feel blessed to be apart of it!

RACHEL WARD CREATIVE DIRECTOR

ART DIRECTION

The goal for the new brand imagery was to freshen and elevate it so that it personified The Oodie spirit. We decided to do a mixture of imagery, from full length to close-up with interesting crops to really highlight the cosiness of the product, in a modern and youthful way. All imagery was retouched to ensure it was true to colour.

ICONOGRAPHY

Custom iconography continues to be developed for the brand to describe any features and benefits of the products. These icons are used across digital applications as well as in product brochures and pamphlets.