When is a good time to start an online business?
As the first month of 2021 comes to an end, for those who have a burning desire to start an online business, it’s really never been a better time. With many more people working from home, and that unlikely changing in the foreseeable future, our home and work lives have somewhat become one and the same. For many, there's less commuting, time spent in the office has decreased, fewer meetings (and no, Zoom meetings don't count... there's been plenty of those). And I'm sure I'm not the only one missing good office banter. And back in the day, these things would have meant many hours lost in a typically productive day. It really sparks the question “what are and were we doing with our time?”
For me personally, since I went full-time into my business I’ve had more time to exercise, more time to prep meals and eat healthier, more time to read the book I got for Christmas and overall, I’ve gained a few extra hours back across the week that I can reserve as “me time” or as time to work on my business rather than always working with clients.
If there’s anything I know about business, it’s that if you have the desire to create something for you, that you can own and control or something that is your passion, that you believe could change the world, or even just your world, well, that desire will just never go away. You’ll always be thinking about it when you’re in the shower and when you’re dozing off to sleep. As the world is beginning a paradigm shift into a new way and a new normal, it’s never been a better time to grow, change and move with the times. It’s time to follow those dreams!
FOR FOUNDERS JAYNE & LEWIS, LAUNCHING THEIR BRAND IN THE MIDDLE OF THE PANDEMIC FELT LIKE THE RIGHT TIME – VIEW PROJECT
The Pandemic (I know, the ‘P’ word) has meant that the way businesses operate has changed completely to allow for a deeper connection to the digital world. This means more and more people are either starting something fresh for the online sphere or transitioning to allow for a digital space. There is no better time than now to get online and turn your passions into that business you’ve been dreaming about.
The time is now!
Whether that be various service providers, such a virtual assistant, online teaching, consultant, copywriter, digital marketer, graphic designer or physical products, such as candles or beautiful scents for the home, apparel, leisurewear, textiles and homewares, craft kits, cooking kits… the list is endless.
“It’s never been a better time to grow, change and move with the times. It’s time to follow those dreams!”
Of course, with starting your own business there comes a lot of fears about the uncertainty, but as humans, this is a natural response and we tend to put more focus on what we could lose. Let's change that mindset and start to focus on what we can gain instead. If you introduce your passions or what you’re good at, there is a whole world to explore and grow into. It doesn’t necessarily have to be an entirely new idea, but one that you can see yourself expand in.
The Pandemic (I know, that word again) has allowed us to shift priorities and shift the mindset of what work means to us but also how we work. It also means that we have the space to think about the benefits of having a business or side hustle.
For me personally, jumping into my business full-time was for a variety of reasons. I wanted to leave the corporate rat race and focus on building my skills and passions. It was about going against the grain, having the freedom to drive my own journey and also tapping into an uncapped earning potential model. I’m also huge on self-care and it’s taken a whole new meaning. It’s not just extended holidays, but I am able to take off a few hours here or there just to do something for me. I can go to the beach in the middle of the day if I want to take a break from the screen for a while.
And the biggest benefit of working for myself?
It’s just that. I’m my own boss. And you can be too.
We’ve worked with many start-up founders to help them build the brand of their dreams.
Find out more about our brand design service and how we can help you build the life you’ll love.